Sport does not just keep you physically fit, it also represents a crucial factor in individual development and the formation of social competencies in children and young people. In its own foundation, Sky Deutschland wants to realise its responsibility as a company in society in a targeted way and contribute to improving young people’s futures.
The Sky Foundation was established in January 2008 with the purpose of inspiring children and young people to do more exercise and to follow a healthy lifestyle. With the support of prominent sportsmen and renowned scientists, the Sky Foundation is promoting projects which inspire young people to lead an active life.
A commitment which is only logical for Sky Deutschland in the context of its corporate social responsibility: as Germany’s number one sports TV broadcaster, Sky is using the big sportsmen at its heart to give children an understanding of an active lifestyle. Because every child has the right to exercise.