The Sky Foundation’s inception traces back to the commitment of Sky Deutschland’s employees and management. Promoting exercise to children and young people and by doing this, encouraging awareness of an active lifestyle is important to many employees, and not just in their roles as young mothers and fathers.Carsten Schmidt, Chief Officer of the Sky Foundation and Chief Officer Sports, Advertising Sales & Internet of Sky Deutschland:
“By means of the Sky Foundation we’re promoting and supporting projects in the following fields of activity: exercise, physical health and youth development. Based on Sky’s high level of expertise in sports we feel obliged to extend our commitment to society in this field. With our initiative for more exercise and sporting values we’re contributing towards improving young people’s future potential.” Dr. Holger Enßlin, Chief Officer of the Sky Foundation and Chief Officer Legal, Regulatory & Distribution of Sky Deutschland:
“Children need sport for healthy mental and physical development. Through sport, children pick up cognitive and social skills which they need for the challenges of daily life. From my own experience as a father I know that sport could be promoted more in kindergartens and schools. That’s why it’s even more important to us to support specific children’s and youth projects. We want the next generation to go through life being healthy and self-confident. With the Sky Foundation’s projects we’re making children fit for the future.